Getting traffic to your website is essential to generating leads and sales, there are lots of ways to drive traffic to your website such as Ads campaigns, traffic from social media.
But, driving organic traffic to your website is always special and it increases your online presence, and domain authority.
In Ads campaigns, you have to spend some money to boost website traffic, with this process you will get immediate results, I mean traffic.
While organic traffic by doing seo is free of cost, also known as free traffic, but it takes some time to index and rank your website on Search Engine Result Pages (SERPs).
Yeah, I agree it takes some time and needs lots of works behind it like link building.
Believe me, it is worth doing, once you have done everything, your website will start to generate more traffic.
Keep in mind, Google will give you the traffic based on the value you give to your audience.
I think I went off the topic, let’s get into it.
You all know, writing a seo optimized blog need keyword research.
We need to collect focus keywords and also related terms, proof terms to write a well-optimized seo article.
After writing an article, we always see google analytics data on how much traffic our website getting from search engines.
Wouldn’t it be nice if we had the option to see which keywords are bringing more traffic to your website?
The fact is we can’t see it, google analytics shows only data like realtime-analytics, visitor’s location, devices, and interests.
But, we can add focus keywords to google analytics to gain more insights by using custom dimensions.
Later that, we can easily find which keywords bringing more traffic to your website.
So, what is custom dimensions and how we can add focus keyword using this?
MonsterInsights #1 google analytics wordpress plugin, in their recent update, they included integration with the All in One Seo plugin, with that, you can create custom dimensions for truseo and focus keywords to google analytics data.
Let’s first see about truseo, focus keywords, and custom dimensions, then later we can see how to set up custom dimensions.
Before getting into how to set up custom dimensions, we need to clearly understand truseo, focus keyword, and custom dimensions.
Let’s start with truseo.
Simply it is known as a checklist or recommendation for your on-page seo content and gives a score based on the content you wrote.
The score is calculated based on lots of factors like internal linking, external linking, alt text in images,seo title length, meta description length, readability, and more.
To rank in search engines, as I already said you need well-optimized content, based on these checklists or recommendations, you can improve your articles.
But, keep one thing in mind, these are just checklists, it helps us to write better articles only and will not help us rank in google.
Ranking on google fully depends on how good is your content is.
I believe most people know what is focus keywords, let me explain for some people in simple words who don’t know about this.
While keyword research, we choose one main keyword that is known as the focus keyword.
We have seen about truseo and how truseo scores are calculated.
Once you entered the focus keyword in the seo plugin, .then it starts to analyze your content whether your focus keyword is present in your title or not like this, and gives recommendations on how can you improve your content.
Let me give you an example,
The “ Focus Keyword ” for this blog is “ Boost Website Traffic ” and I want to rank for this keyword.
So, I set this focus keyword in my seo plugin to get relevant recommendations to rank for this keyword.
First of all, google analytics data are divided into two types,
Dimensions are attributes of your analytics data and metrics are quantitative measurements of the dimensions.
As you can see in the below table, the city is a dimension, and sessions, pages/sessions are metrics of your analytics.
Most Analytics reports are organized by dimension values into rows and metrics into columns.
If you want to track more dimensions, google analytics allows us to do this with custom dimensions.
With MonsterInsights, we can easily set up the following dimensions with google analytics.
- User Id
- Logged in
- Post Type
- Published at
- SEO Score
- Focus Keyword
How does it help you to boost website traffic?
You may think, what is the use of setting up custom dimensions for focus keywords.
This will help you to see analytics data broken down by those custom dimensions.
And also, you will be able to,
- Find which focus keywords are bringing in the most traffic to your website
- Are the best-optimized posts bringing in the most traffic or not
- Improve already well-performing articles to gain even more traffic based on the analytics.
In this way, you can make the right decisions to grow your business.
How to set up custom dimensions tracking with MonsterInsights?
Let’s get started.
To set up custom dimensions for the focus keyword, you need to set up custom dimensions in both the wordpress website and google analytics.
I will walk you through the exact process step by step.
Step 1: Install MonsterInsights and enable custom dimensions
To begin the process, you need to install MonterInsights on your wordpress website, and also authenticate it with your google analytics account.
To enable the custom dimension add-on.
Go to wordpress dashboard → insights → addons → Install custom dimensions
Step 2: Creating custom dimensions in MonsterInsights
Once you have installed custom dimensions, activate it…
Then, you are all done to start creating custom dimensions for focus keywords, truseo, author…
By going to the conversions tab in MonsterInsights, you can add new custom dimensions.
Step 3: Setup custom dimensions in the google analytics account
Now, it’s time to set up custom dimensions in your google analytics account.
Go to your google analytics account, and select the website you want to add custom dimensions for.
Once, you selected the website, click Admin in the bottom left corner of your google analytics dashboard.
Now, expand custom definitions under the property column to select custom dimensions.
After that, click + New custom dimension
Now create custom dimensions by naming them and you don’t have to do anything here.
Once, it’s done, it will show a table with dimensions and index.
Now, all you have to do is go back to your MonsterInsights custom dimensions setting and check if custom dimensions in MonsterInsights matched with your google analytics custom dimensions or not.
If it’s not the same, change it.
Now, you can see custom dimensions reports in your MonsterInsights dashboard itself.
In the same way, you can create custom dimensions for the author, published at and more.
The custom dimensions add-on is available in the pro and above package of MonsterInsights only and the pro package costs at 199$/year for 5 sites.
And it works with the Yoast seo plugin also, the creation of custom dimensions is the same.
Although you can set up custom dimensions without MonsterInsghts, it is a time-consuming process and needs some coding language.
But with MonsterInsights, you can create custom dimensions without touching a single line of code.
And they do provide 14 days money-back guarantee, so without worry, you can try, if you don’t like it, get a full refund.
Integration of MonsterInsights with seo plugins like Yoast and All in One Seo helps us to find which keywords are performing and which are not performing.
Based on these analytics, you can improve those articles to gain more free organic traffic to your website and grow your business online.
Other than that, MonsterInsights offers lots of features,
- Ecommerce tracking
- Form tracking
- Site speed report
- Scroll tracking
- Automatic events tracking
- Affiliate link tracking
- File download tracking
- And more advanced tracking features
Grow your business and enjoy earnings 💸
Take care 😄